Diana Haertel

We are locally owned and operated.

We don’t just want to sell you a pair of glasses. We want to develop a relationship with our customers and community. 

store front

We’re a quaint optical store in downtown Portage. We offer over 600 name brand frames to fit your personality and lifestyle. 

Our lab is located right here in Wisconsin so turnaround time is a snap.



Designer frames like Gucci, Ralph Lauren, Brooks Brothers, Vogue, Revolution and many more.


Just bring in the prescription from your latest eye-exam and enjoy the saving. It pays to shop and compare.


Eye Deal EyeWear, Inc. | 608-742-2020 | Hours: Tues-Fri : 12-5 Sat: 9-1